Branding Guidelines

Part of the charm of Yellow Optic is its design. By respecting these guidelines, you can help preserve the unique aura that Yellow Optic provides for everyone that enjoys it.

General
The Yellow Optic journey begins with the eyes. The fundamental Optic elements are crucial to ensure a consistent experience for the audience, from one medium to the next. 

The Optic Colors
Never deviate from this palette in any official Optic theme, accent, or promotional material that does not require alien color schemes.
When possible, always use the colors from the top row. The second row should only be used to establish sufficient contrast.

Brand and Product Names
All necessary capital letters in a mixed-case setting with be rendered in bold.

The brand name is Yellow Optic, and if a short form is best utilized in a scenario, use Optic.
The icon logo's official name is Shadow (or referred to in a self-contained way as the Shadow Logo), and the glyph in the center with the two circles is named the Eye of the Optic.
Titles like Fool Me Twice, Blue Days, and names like Kayla Ferrule, Irene Walker should observe standard capitalization rules.
Features and specialties for Yellow Optic, such as Character Portraits and Dark Mode, that are officially marketed with that term, should capitalize their first letter in each word in accordance to their official renderings.
Special titles and allusions, such as Red Check for the Kayla Ferrule character, will observe the same rules. However, vague descriptors like the diary, or the boyfriend of the girl in purple, need not be specially capitalized.

Text
As Yellow Optic is an identity mostly through text, the lexicon used to promote Optic needs to be carefully considered.

Syntax Rules

All brackets and quotation marks carry their exact contents, and never to drag in a punctuation mark.

DO NOT USE Kayla's speech on the "people that bugged her," while interesting, is kind of petty (though we would think otherwise.)
INSTEAD USE Kayla's speech on the "people that bugged her", while interesting, is kind of petty (though we would think otherwise).

Only quotes and implications may be placed in quotation marks. Titles and feature names should never use them, and instead follow only proper noun capitalization rules without italics.
Sarcasm should either be rendered with an underline or be italicized.

Example
Fool Me Twice goes free this week. "Hell of a book," they say. Though we do beg to differ.

General language
The text should be primarily in English, if it's rendered for an English-speaking audience. Layman-accessible non-formal words are permitted.
Complex words can be used, but it is advised for it to be replaced by a simpler word aiding in the audience's understanding, and if that is not possible, complemented by a phrase similar in meaning to it.
The tone should not be overly playful and loose, and should attempt to clearly deliver the message to a wide audience.

DO NOT USE "The biannual arcane lexicana exposition is upon us."
INSTEAD USE "The biannual lesser-known hard word lexicana expo is almost here. Only once every two years."

DO NOT USE "OMG I can't believe it, Alex actually did it!!!!!"
INSTEAD USE "It was kinda crazy that Alex actually did it."

Artistic words can be kept, but be reminded that text should be concise, simple, and to deliver as much message as you can with as little text as needed.

Special Case Renderings and Capitalizations
Pay attention to Yellow Optic's capitalization. Normal grammatical capitalization rules apply, but with slight variations. 
This applies to mixed-case textual delivery scenarios.

Examples - Bold indicates capitals that must be present
Yellow Optic - The brand name observes standard case-type
Eye of the Optic - The name of the glyph in the center of the Shadow logo, or as a standalone representative glyph where the Shadow logo usually would be
Shadow - A specialized name, thus it must be capitalized within text.
Kayla Ferrule - Standard name format
Coast To Coast - All first letters in titles must be capitalized, regardless if they are junction words that normally need not be uppercase.
Red Check - Items like Kayla's shirt choice that has been rendered flagship, and used to allude to Kayla herself
The Ferrule Mansion - Locales where the introductory "the" is not integral
The film on her arm and The Film device that has been stuck onto her arm - Contextual capitalizations, the variant on the right refers to the product name of the device

Logo
Perhaps the biggest defining element for Yellow Optic is its logo. With a color being integral to the Optic brand, it is important to understand the proper colors to be used to obtain the purest Optic Yellow for a consistent design.